My friend Roro, majoring in marketing, but her creative thinking and admiration of PR paved her path to fashion PR in an unexpected way. Today fresh fighter wanna show you her fresh insight. You are lucky enough to catch up with this lovely and smart girl for a chat!
Position/company: ICB, Sales and Design team intern
Help out sales manager for market appointments, including dress up models with appropriate and chic outfit
Provide supports including weekly report, recap, and trend research
Worked with design team on strategies
What were your responsibilities?
I work closely with sales manger, it gives a clearly message about what a sales manager is doing everyday. It is important to communicate with her, to know what she needs from me.
Favorite part of your job
ICB is not a big company compares with its competitor. However, I am lucky that I met a very good manager who gives me a lot of opportunities to try different things through my internship. I have participated for company events, design process, market meeting and more. My manager always asks my opinions, which makes me I am a part of the company not just an intern. And I can meet some famous buyers and designers who I only saw them on magazines.
Least favorite part of your job
To be honest, it is very hard to work in fashion industry，because anything could happen in next minute. During the market week, even buyers scheduled their appointments with us, however the market appointment is never on time. Some buyers won’t come without any prior notification and some buyers will leave in the middle the appointment. Sometimes, you will be asked to do something randomly and unprepared. You will feel very hard at the beginning, but you will get used to it.
Biggest lesson learned to date in your internship
Don’t be embarrassed to ask questions and don’t be afraid if you did something wrong. If you are not sure about something, you should ask, especially when you are new to somewhere in fashion industry. If you are not sure about something your manager asks you to do and you are going to do solo, you probably will mess it up. And, if you’ve did something wrong, just make sure you won’t do it again, because fashion people usually don’t have too much patience lol.
Any other advice you have on breaking into PR?
Additional tip or personal advice is to try as much as you can when you are young. Experience is very important to fashion and PR industry. The more you experienced, the more you will know and the more confident you will be.
It is important to show your personality, however, it doesn’t mean you should treat people not well. You will never know what they could bring to you in the future.
What do you think is the best way to advance into a permanent position AFTER the volunteer/intern job at a fashion PR company? Do you just trust that your hard work will be recognized and your bosses will advance you, or are there special something that every fashion PR company is looking for?
You definitely will get pay back for your hard working, but it also is important to catch the right spot. You should have an alert mind and you should know what they want. Do the right thing at the right time and in a right place!
How can my reader follow you? Eg: Twitter:
Instagram, I love to post pictures about what I see, what I love and what I think is beautiful. And I am more than happy to share them with you.
My insta account is roro_xyr